Analyse and improve your marketing performance
DOOH Audience measurement solution for analytics and advanced targeting applications.
- Face detection in real-time: Opportunity To See
- Gender and age classification: demographics
- 3D tracking: face tracking, attention rate, completion rate
- Anonymour recognition: deduplication, dwell time
- Rich dashboards with customizable charts and reports
The audience measurement and qualification solution is based on image analysis algorithms for face detection, 2D and 3D tracking for position estimation, age/gender classification and deduplication.
Audience data is sent in real-time to Masseev servers or can be store locally and aggregated for future analysis if low quality or no internet access is available.
Privacy by design
The data are fully anonymous since only aggregates quantities are stored. The native video-stream is analyzed in real-time then fully discarded.
Several API protocols are available for real-time data exchange in advanced applications like capping and targeting (ex : websocket, UDP, ZeroMQ)
REST API for integration of audience data into your own applications.
General Key Performance Indicators are available :
- Opportunity to see
- Time distribution of audience : total or by category (age, sex), multiple time scales (hours, days, weeks, months, years)
- Age/gender ratios
- Attention rate/Mean attention time
Highly customizable dashboards allows straightforward performance comparison :
Several charts to quickly analyze and synthesize your data
Customizable point-to-point and time-relative performance indicators
PDF reports generations and csv exports
Advanced indicators allow a real-time monitoring of your sensors network. Each of its measuring-point is diagnosed through continuous time-logged data :
- Network availability
- Camera status
- Software status
- Data quality
- Environmental measures
Measuring point are grouped in operations for easy data analysis and comparison. These can be geographic, functional based operations.
Find the best performing display between a cluster of similar displays, compare different locations
Share your operations with registered users to share and valorize your data
Define criteria to manage dynamically updated sets (e.g. “10 best performing displays”)